Electra bikes

A photo shoot in conjunction with the international iconic bicycle brand Electra Bikes. This company presents a wide range of comfortable and stylish city bikes “for life”, giving the owner a certain freedom and independence. Including independence from public opinion. Eleсtra has changed the attitude towards cycling only as a sport, showing that it is also an excellent transport for getting around the city. However, there are still other opinions, for example, that a bicycle is a summer transport, or that a special bicycle uniform is required to ride. With this shooting, I wanted to show my attitude: the bright personality of the bicycle owner is much more important than imposed stereotypes.